Christiaan de Ridder

I am a marketer who builds. 15 years in B2B, ex-AWS EMEA, now Head of Global Marketing at Nordcloud, an IBM company.

I write about building and deciding with AI, and about selling to business in EMEA.

More about how I work →

GitHub: github.com/HDEUs
LinkedIn: linkedin.com/in/christiaanderidder1

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ESSAY 04

I build software I can't read

Six lessons from building production software I can't read — each with a hole in it, because most stories about building with AI flatter the builder.

▶READ

9 MIN#ai-workflow#no-code#verification

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▼ ESSAY 03

Christiaan de Ridder

I build software I can't read

I took a startup framework built for products and retrofitted it for marketing

What selling enterprise cloud in EMEA taught me about selling AI

How I cut my CLAUDE.md from 1,090 lines to 83